Los Angeles Times critic Mikael Wood wrote that the record "sets his harshest thoughts about women against the prettiest, most sensual music he's ever made", featuring a number of "deeply beautiful tracks" that "further dismantles whatever barrier was left between rap and R&B following Drake's earlier albums". NME journalist Nick Levine said his "signature brand of downbeat introspection remains gripping".
He deemed it "compelling evidence that this is the defining pop artist of the moment". In The Observer,Kitty Empire found the lyrical and production detail "pin-sharp", and Mojo wrote that the overly introspective themes were redeemed by Drake's nimble flow and clever sense of humor. Brooklyn Russell from Tiny Mix Tapes wrote that "for an artist so eager to entertain, so set on proving his superstar status in a fickle industry, he surprisingly doesn't take any risks in order to do something truly different," while observing a "glaring lack of consistency in lyrics, song ideas, and good humor." Andy Gill of The Independent was more critical, panning the album as "utterly wearying and unpersuasive" while declaring that "rarely has one man moaned quite so much about so little."Īlexis Petridis wrote a largely positive review in The Guardian, arguing that Views "offers a lengthy inventory of miseries, cleverly offset by a sly sense of humour and eclectic sound". Neil McCormick wrote in The Daily Telegraph that in spite of some evocative production and Drake's impressive rapping skills, his continued "navel gazing" demonstrated a lack of emotional maturity and insight.
Club, Evan Rytlewski argued that he had "done this before and done it better", describing the album as "too long and stubbornly low energy". Many reviewers found it overlong and lacking in a cohesive theme, while claiming Drake was not challenging himself artistically according to MTV's Meghan Garvey, the unenthusiastic response to the record may have been attributed to Drake's "unwillingness (or inability) to significantly evolve beyond his time-tested signature sound, clinging to the comfort of the same frosty 40 beats, zingy aphorisms, and perennial trust issues". Reviewing Views in The New York Times, Jon Caramanica said Drake's "emotional excavations aren't as striking as they were a few years ago, when they had the sting of the new to them." In The A.V. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 69, based on 31 reviews. Views received lukewarm reviews from critics. On May 14, Drake was the host and musical guest on an episode of Saturday Night Live, where he sang "One Dance" and "Hype". On September 26, Drake released a short film on Apple Music, titled "Please Forgive Me", which features several songs from Views. On April 29, the album premiered on Apple Music's OVO Sound Radio, following his interview with Beats 1's radio host Zane Lowe, and then released on both Apple Music and iTunes exclusively, followed by a release on to other digital retailers and a physical release a week later, and a release on to other streaming services a week after that. After his last "pop-up" store stop in his home city of Toronto, Drake released the album's cover artwork on social media. According to 40, a mixes for the clean versions were finished, as well as having all sample clearances and credits were finalized On April 26, Drake revealed that Views would include 20 or more songs than any of his previous albums, excluding the bonus tracks.
Drake views full album free free#
On April 9, Drake released a trailer for Views on Twitter. Drake opened the "pop-up" stores, giving away free black and white T-shirts with "Views" written on the front. On April 4, 2016, the album was initially teased in London. The song peaked at number six on the Billboard Hot 100, selling 215,000 copies in its first week, making it the highest debut sales of Drake's career. On March 26, 2016, that single sold 358,000 copies in the United States. The song contains a slowed-down sample of "Glass Tubes" performed by Brian Bennett. The cover art was designed by Filip Pągowski, who was a creator of the Comme des Garçons logo.
The track was produced by 40, Boi-1da and Cubeatz.
The fact that Drake was significantly larger than life-size on the cover was widely discussed, and CN Tower's Twitter account later confirmed it to be photoshopped.ĭrake premiered a single, called "Summer Sixteen" through OVO Sound Radio on January 30, 2016. The cover artwork for Views was released via Drake's Twitter account on April 24, 2016, which features Drake sitting atop the CN Tower in Toronto. On April 29, 2016, it was revealed that the title had been shortened to Views. According to Drake on Twitter, "the 6" is a reference to his hometown of Toronto, Ontario. The album's title was first announced as Views from the 6, as it first appeared from a report in a July 2014 article from Billboard.
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